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BTS`s Music Label HYBE to Open Subsidary Office in India in Second Half of 2025
Updated on: 30 June, 2025 05:49 PM IST |Amruta Karulkar
BTS
Get ready, India! The K-pop wave is about to get even bigger. HYBE, the entertainment giant behind global superstars BTS and SEVENTEEN, has officially announced its expansion into India. The company plans to establish a subsidiary by September or October 2025, a move that promises to bring the vibrant world of K-pop closer to its massive Indian fanbase and potentially reshape the local music landscape.
This expansion is a key part of Chairman Bang Si Hyuk’s visionary “multi-home, multi-genre” strategy. The goal is not just to export K-pop but to localise its successful training and production formula to fit diverse cultural markets. HYBE aims to blend its proven methodology—rigorous training, compelling storytelling, and deep fan engagement—with India’s rich musical heritage.
This approach has already yielded impressive results globally. In the United States, HYBE America`s girl group KATSEYE broke into the Billboard Hot 100 shortly after their debut. Similarly, HYBE Latin America, launched in late 2023, is making significant strides with popular audition programmes. As a HYBE spokesperson noted, “The strategy of establishing footholds in major global music markets and applying this methodology is already producing results.”
Also Read: RM of BTS Opens Up On Military Days Struggles; Going Without Sleep for 78 Hours
HYBE’s entry is poised to energise the Indian pop (I-pop) scene, potentially creating a new generation of Indian idols trained with K-pop precision but rooted in local sounds. The fusion of K-pop’s global appeal with India`s diverse cultural fabric could lead to groundbreaking cross-cultural music and artists who resonate with audiences worldwide. The big question now is how HYBE will adapt its model to India`s unique nuances—a prospect that holds immense promise for the future of music.
Also Read: BTS Members Jimin and Jungkook Return From Military Service After 18 Months
HYBE Confirms its India Plans
After much anticipation, HYBE confirmed the exciting news through Korean media on June 30. In a statement, the company revealed its strategic timeline: “We are currently conducting local market research and handling the practicalities of setting up the corporation, with the goal of launching around September or October.” This announcement has sent waves of excitement through the Indian K-pop community, as the possibility of seeing their favourite idols perform live in India is now more realistic than ever.This expansion is a key part of Chairman Bang Si Hyuk’s visionary “multi-home, multi-genre” strategy. The goal is not just to export K-pop but to localise its successful training and production formula to fit diverse cultural markets. HYBE aims to blend its proven methodology—rigorous training, compelling storytelling, and deep fan engagement—with India’s rich musical heritage.
This approach has already yielded impressive results globally. In the United States, HYBE America`s girl group KATSEYE broke into the Billboard Hot 100 shortly after their debut. Similarly, HYBE Latin America, launched in late 2023, is making significant strides with popular audition programmes. As a HYBE spokesperson noted, “The strategy of establishing footholds in major global music markets and applying this methodology is already producing results.”
Also Read: RM of BTS Opens Up On Military Days Struggles; Going Without Sleep for 78 Hours
What Does This Mean for India?
For Indian ARMYs and CARATs, HYBE`s presence could mean everything from live concerts and fan meets to local auditions for a chance to become the next global star. The move signifies a deeper commitment to the Indian market, which boasts over 1.4 billion people and a youth demographic that is highly engaged with digital content and Korean culture.HYBE’s entry is poised to energise the Indian pop (I-pop) scene, potentially creating a new generation of Indian idols trained with K-pop precision but rooted in local sounds. The fusion of K-pop’s global appeal with India`s diverse cultural fabric could lead to groundbreaking cross-cultural music and artists who resonate with audiences worldwide. The big question now is how HYBE will adapt its model to India`s unique nuances—a prospect that holds immense promise for the future of music.
Also Read: BTS Members Jimin and Jungkook Return From Military Service After 18 Months
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