With the COVID 19 pandemic tightening its grip across the world, the number of positive cases in India too, is rising by the day. As of today, the count stands at 519 with 9 deaths reported till Tuesday evening.
While citizens across the country are adhering to government advisory and practicing social distancing, there are many who are unable to stay indoors due to their professional demands. In the wake of this outbreak, Radio City, India’s leading radio network has initiated called ‘Radio City ka Salaam, Corona fighters ke Naam’, across 39 Indian cities where the brand is present.
Through this initiative, the radio station alongwith its listeners would like to tip their hats off in appreciation of the selfless, relentless efforts rendered by frontline warriors such as doctors, nurses, law and health authorities, janitors and soldiers.
In line with Prime Minister Narendra Modi’s Janta Curfew, Radio City’s RJs have urged listeners to participate in the #5baje5minute clap initiative and voice their appreciation and support to all the Corona Fighters. Besides that, the RJs are also connecting with concerned families and relatives of these fighters and engaging them to share their experiences and stories. That’s not all, the RJs are also urging listeners to make short videos thanking doctors, nurses, and other servicemen and upload it on their social platforms using #CoronaFighters and #RadioCity.
Besides this, the RJs are also planning a Concert from Home where singers from their homes will entertain Radio City listeners on air. Radio City’s Rajasthan and Gujarat stations are connecting with concerned local and government bodies on preventive measures that citizens can adhere to. At the Bangalore station, our RJs are connecting with Kannadiga people across the globe like Qatar, China, Netherlands, Germany, US to ensure their safety. The team is speaking to local authorities, police and MLA’s about the security of the citizens. Various celebrities have come on board and spoken about the importance of personal hygiene and safety during this time. CITY CINEMA was aired where Star Kannada movies were played on radio between 2 to 4 pm. 5 days 5 movies. This was executed by Radio City Bangalore in association with Anand Audio. In Hyderabad, Radio City is sharing awareness tips by celebs doctors on-air as well.
Speaking about the initiative, Mr. Kartik Kalla, Chief Creative Officer, Radio City, said, “Today the whole world is talking about the need for social distancing and self-quarantine, but there are many people who can’t do that because their jobs demand them to go to work. We are referring to fighters like doctors, nurses, policemen, airport authorities and many more who are fighting the deadly COVID-19 from the frontlines for the health and safety of the nation. ‘Radio City ka Salaam, Corona fighter’s ke Naam’ a campaign executed across all our 39 stations, is our humble endeavour to salute the efforts of these heroes. We hope the threat of COVID-19 settles soon; until then, let’s all give a hats off and say a quite prayer for our Corona fighters. We can’t thank them enough for their dedication and spirit!”
Radio City advises all its listeners to stay indoors, stay safe, and stay healthy!