ZEE Unveils Bold New Identity, Embraces a Tech-First Future
Updated on: 19 May, 2025 03:26 PM IST |Sudheesh SK
zee brand rebranding
ZEE Entertainment Enterprises Ltd. has revealed a striking new brand identity, signaling a fresh chapter centered around innovation and technology. The rebranding was officially introduced at the ZEE Cine Awards 2025, accompanied by its new brand promise: Yours Truly, Z
This transformation comes in the wake of a turbulent phase following the collapsed merger with Sony in 2024. With this new identity, ZEE aims to refocus on profitability and reinforce its market leadership amidst an evolving and consolidating Indian media landscape.
A Dynamic Brand for a Digital Age
The updated branding introduces a lively, tech-driven visual identity that blends ZEE’s strong heritage with a future-oriented outlook. The company’s renewed focus is on embedding technology into all facets of its operations—from creating content to how it’s distributed and monetized.
Commenting on the shift, Punit Goenka, MD & CEO of ZEE, stated, “This new identity represents our adaptability and our bold vision for the future. It’s about staying relevant in a rapidly changing media environment, while continuing to deliver impactful entertainment to our viewers.”
Rooted in Purpose and Progress
ZEE’s brand refresh is firmly grounded in its foundational values creating enriching content, driving positive impact, and generating long-term value for stakeholders. The refreshed look will roll out across all ZEE properties starting June 8, 2025.
Recognizing its global footprint, ZEE will also extend its new identity across international markets in multiple languages, marrying Indian cultural strength with worldwide relevance.
Strategic Focus on Growth
Rather than cutting costs, ZEE’s strategy moving forward prioritizes revenue growth and performance improvements. As noted in its Q4 FY25 earnings, the company is focused on identifying growth opportunities and accelerating technological integration to enhance EBITDA margins.
“This is more than a brand update it’s a reaffirmation of our commitment to innovation, responsibility, and placing the consumer at the heart of everything we do,” Goenka emphasized.
ZEE’s rebranding is not merely cosmetic it reflects a deeper transformation aimed at reshaping the company’s trajectory in the global media and entertainment landscape.
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