LATEST IN NEWS
Can`t make Big B dance in public for film promotion: Vidhu Vinod Chopra
Updated on: 05 January, 2016 12:00 PM IST |
Dancing at public places and malls for film promotion has become a trend of sorts, but it&39;s not something filmmaker Vidhu Vinod Chopra is willing to resort to, especially with an actor like megastar Amitabh Bachchan.
"Today, it is like a trend that to promote a film, you have to dance in malls. Otherwise people would barely notice that the film is going to release. But from where we come, I feel weird to ask Mr. Bachchan to do promotion in this manner.
"I can&39;t make him dance in public place for the sake of promotion of my film," said the "Wazir" producer, who has adapted a unique way to push his movie.
Disclosing his strategy for the film&39;s marketing, he said: "I am screening &39;Wazir&39; for media people, and I can do that as film marketing. I am showing my work and I think nobody would promote a film in this way... screening 15 minutes of a film before releasing.
"I&39;ve shown the entire film to the 60-70 programmers who distribute films in India. They were surprised to learn that the full movie would be screened for them. Whoever came for interviewing actors of &39;Wazir&39;, were shown 15 minutes of the film, so they must know about the film and make people aware of &39;Wazir&39;."
On being asked if this is a sign of confidence, he quipped: "We are Munnabhai, whatever we do, we do it with full of confidence."
Featuring Amitabh and Farhan Akhtar, "Wazir" is co-written by Chopra and Abhijat Joshi. It is directed by Bejoy Nambiar.
ADVERTISEMENT
What are your thoughts on Border 2 teaser?
ADVERTISEMENT
