Most Costly Fashion Fails Ever

Dolce & Gabbana’s China Ad Disaster

A racist 2018 ad led to boycotts in China, losing the brand nearly 3000 crore in revenue and reputation.

Kendall Jenner’s Pepsi Ad

A tone-deaf protest-themed ad sparked massive backlash and was pulled, costing Pepsi crores in production and PR.

H&M’s "Coolest Monkey" Hoodie

The racially insensitive design led to store vandalism and boycotts, especially in South Africa—costing them millions.

Givenchy’s Noose Necklace

Givenchy released a necklace resembling a noose, sparking global outrage and forcing an immediate recall.

Victoria’s Secret 2018 Fashion Show

The show lacked inclusivity and tanked ratings, leading to brand image damage and eventual cancellation.

Adidas’ Boston Marathon Email

Their “Congrats, you survived” email after the Boston bombing drew harsh criticism, damaging their brand.

Gucci’s Blackface Sweater

A turtleneck resembling blackface was pulled after backlash, costing Gucci crores and sparking cultural boycotts.