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5 Iconic Ads By Piyush Pandey

Radiocity
By Radiocity Team
Published Oct 24, 2025

Piyush Pandey passes away

India`s advertising architect passed away on Friday. Piyush Pandey redefined ads in India, adding an emotional connection to his campaigns. See his top 5 ads.

Fevicol Bus ad

The "Fevicol Ka Jod" ads continue to be impactful even today. The iconic bus ad showing how Fevicol is the strongest adhesive was simple and humorous.

Hutch - Follows wherever you go

Remember the infamous pug following a boy wherever he goes? Hutch, later rebranded as Vodafone, was one of the most loved ads.

Cadbury Dairy Milk - Kuch Khaas Hai

Cadbury`s 1993 ad "Kuch Khaas Hai", featuring a young girl enjoying a chocolate bar at a cricket match, strikes all the right chords with every chocolate lover.

Ab Ki Baar, Modi Sarkaar - BJP Campaign

This is arguably the most influential political campaign India has ever seen. In 2014, when the Modi-led party was looking for a shift, they turned to Pandey.

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Asian Paints - Har Ghar Kuch Kehta Hai

"Har Ghar Kuch Kehta Hai", a line that continues to resonate with every Indian household. Piyush Pandey did not sell paint; he marketed emotions.

Thank you for making us feel emotions through ads. You will be missed.

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