Piyush Pandey Death: 7 Facts About India`s Advertising Icon

7 Lesser-Known Facts About Piyush Pandey Radiocity By Radiocity Team Published Oct 24, 2025 [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Piyush Pandey passes away The legendary adman who redefined advertising in India passed away at 70 on Friday. He is the man behind iconic ads for Fevicol, Cadbury, Ponds, Vodafone, etc. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Unforgettable campaigns Pandey is the mastermind behind some unforgettable brand campaigns that became a part of India`s everyday lives. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

His love for cricket Born in Jaipur in 1952, Piyush was passionate about cricket. He played Ranjhi Trophy cricket for Rajasthan before joining digital media agency Ogilvy. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Campaigns that became culture Pandey`s mastermind delivered campaigns that mixed humor and simplicity, like the Fevicol Bus ad, Cadbury "Kuch Khaas Hai", Vodafone "Zoo Zoo" and more. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Emotionising ads Piyush Pandey stepped away from the Westernized approach and started adding a familiar and warm feeling to his ad campaigns to connect to the Indian audience. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Awards and Accolades Beyond accolades, Piyush Pandey is a Padma Shri awardee (2016). He has received over 1000 awards, including the LIA Legend Award in 2024. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

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