Radio City Redefines Strategy with Fresh Leadership in Sales And Marketing
Updated on: 07 November, 2025 05:03 PM IST |Shweta Shah
Radio City’s New Leadership to Drive Next Phase of Growth
In a significant strategic shift, Radio City has refreshed its leadership architecture, bringing new departmental heads on board to sharpen regional focus, bolster digital dynamics and accelerate revenue across its FM, digital and branded-content verticals.
Under this revamped model, the company has aligned sales and marketing leadership with its ambition to build a future-fit operating model rooted in innovation, integration and hyper-local engagement.
Headline appointments in the sales domain include:
Alok Saxena as Head of Sales (North, East, Rajasthan, UP and Government)
“Radio City has always been a brand that thrives on relationships, creativity, and impact. I’m excited to take on this expanded role and look forward to unlocking new opportunities across some of our most dynamic and high-potential markets,” he said.Connect with Alok Saxena here.
Vinodan P as Head of Sales (South, Gujarat and Maharashtra)
“The strength of Radio City lies in its people and its deep connection with the regional audiences. My focus will be on leveraging this strength to accelerate our growth across the South, Gujarat, and ROM markets,” he said.Connect with Vinodan P here.
Mahendra Menezes as Head of Sales (Mumbai and MP)
“I look forward to leveraging our strong client relationships and creative partnerships to make Mumbai and Indore even more powerful growth engines for Radio City,” he said.Connect with Mahendra Menezes here.
Lochan Kothari as Vice-President and Head of Marketing
In the marketing space, Kothari signals a renewed focus on brand strategy and multi-platform consumer engagement. He remarked, “Radio City has an incredible legacy and a vibrant future ahead. I’m thrilled to be part of this journey and look forward to strengthening the brand’s connection while continuing to inspire and engage audiences across India.”Connect with Lochan Kothari here.
Avinash Nair, Chief Revenue Officer
The CRO of Radio City emphasised: “Our strength lies in our people and their ability to build meaningful partnerships with our clients and audiences. Alok, Vinodan, and Mahendra have demonstrated exceptional leadership and a deep understanding of their respective markets, while Lochan brings fresh energy and strategic vision to our marketing efforts." "Together, this leadership team will play a pivotal role in driving Radio City’s growth, innovation, and continued connection with our listeners across the country,” Nair further added.
Connect with Avinash Nair here.
CEO`s note
Commenting on the lineup, Abe Thomas, CEO of Music Broadcast Ltd, noted: “At Radio City, we believe that strong leadership and collaboration fuel our growth story. These appointments reaffirm our commitment to nurturing homegrown talent while bringing in fresh energy and perspective into the organisation."
"Avinash, Alok, Vinodan, Mahendra, and Lochan represent the best of Radio City’s spirit — passionate, performance-driven, and future-ready. Together, they will play a pivotal role in taking our brand to new heights of success and innovation,” he concluded.
With this leadership recalibration, Radio City is poised to reinforce its FM dominance, scale its digital ecosystem and deepen influence across integrated marketing platforms — keeping creativity, collaboration and local resonance at the heart of its model.
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