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AR Rahman Birthday: 5 Iconic Ad Jingles Created By The Academy Award Winner
Updated on: 06 January, 2025 05:24 PM IST |Shweta Shah
AR Rahman Birthday
August 15, 1992, was the day when Bollywood music saw a revolutionising shift right after Allah Rakha Rahman created magic with his music in Roja and Bombay. Roja`s music, especially Bharat Humko, still gives us goosebumps. This was just the beginning for Rahman. What truly changed Bollywood music was Rangeela. Ever since the movie was released, the musician has been showered with Golden Globes, Oscars, Grammys, and BAFTA awards.
Apart from his Bollywood accomplishments, do you know AR Rahman has also composed and created some iconic and exemplary ad jingles too? As the music maestro celebrates his 58th birthday, let`s take you through some of them.
Airtel, India`s first cellular network operator`s ad, was released in 2022, and full marks for guessing who was the mastermind behind composing the music for the same. Rahman took an ad jingle and turned it into every household`s voice. Even today, it remains one of the most recognisable songs. Airtel has had some great ideas too, but this one is where it all started.
Who doesn`t remember "Hum Mein Hai Hero!" If you sang it while reading this, we already like you. Highlighting everyday heroes and beyond, Ar Rahman turned a bike ad into an emotion, yet again creating a masterpiece in the form of a jingle.
Also Read: AR Rahman and Saira Banu’s Divorce Lawyer Opens Up on Reasons Behind Divorce
Bringing the family together and showcasing the true essence of Pongal through music is a brief only Rahman can understand and execute. Showcasing the Indian cultures and traditions, the music maestro created a tune that every household would celebrate.
While creating this ad jingle, little did Rahman know that by using Mozart’s 25th symphony, he would be creating a legendary tune for a brand like Titan. Every time this tune goes on, we automatically resonate with the brand. And this is what we call converting music into memory. Aishwarya Rai, who was known as the Pepsi girl back then, was featured in the ad.
Also Read: Ranbir Kapoor`s Ramayana Has Hans Zimmer-AR Rahman`s Special Touch?
The Re Re Re Raftar created for the Renault car brand was simple yet catchy. Featuring Ranbir Kapoor in the ad, Rahman took the simple notes a notch above to create something different and noticeable for car lovers. Now, this is what we call the Rahman touch.
Radio City wishes Allah Rakha Rahman a very happy birthday.
Also Read: 6 Composers Whose Music Will Make Your Heart Happy
Apart from his Bollywood accomplishments, do you know AR Rahman has also composed and created some iconic and exemplary ad jingles too? As the music maestro celebrates his 58th birthday, let`s take you through some of them.
1. Airtel
Airtel, India`s first cellular network operator`s ad, was released in 2022, and full marks for guessing who was the mastermind behind composing the music for the same. Rahman took an ad jingle and turned it into every household`s voice. Even today, it remains one of the most recognisable songs. Airtel has had some great ideas too, but this one is where it all started.
2. Hero
Who doesn`t remember "Hum Mein Hai Hero!" If you sang it while reading this, we already like you. Highlighting everyday heroes and beyond, Ar Rahman turned a bike ad into an emotion, yet again creating a masterpiece in the form of a jingle. Also Read: AR Rahman and Saira Banu’s Divorce Lawyer Opens Up on Reasons Behind Divorce
3. Asian Paints
Bringing the family together and showcasing the true essence of Pongal through music is a brief only Rahman can understand and execute. Showcasing the Indian cultures and traditions, the music maestro created a tune that every household would celebrate.
4. Titan
While creating this ad jingle, little did Rahman know that by using Mozart’s 25th symphony, he would be creating a legendary tune for a brand like Titan. Every time this tune goes on, we automatically resonate with the brand. And this is what we call converting music into memory. Aishwarya Rai, who was known as the Pepsi girl back then, was featured in the ad. Also Read: Ranbir Kapoor`s Ramayana Has Hans Zimmer-AR Rahman`s Special Touch?
5. Renault
The Re Re Re Raftar created for the Renault car brand was simple yet catchy. Featuring Ranbir Kapoor in the ad, Rahman took the simple notes a notch above to create something different and noticeable for car lovers. Now, this is what we call the Rahman touch. Radio City wishes Allah Rakha Rahman a very happy birthday.
Also Read: 6 Composers Whose Music Will Make Your Heart Happy
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