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MS Dhoni Invests in ACKO Insurance

Radiocity
By Radiocity Team
Published Jul 31, 2025

Dhoni Partners with ACKO

MS Dhoni has made a strategic investment in ACKO, a leading digital insurance provider in India, to support tech-led protection.

Brand Endorser Role

As part of the deal, Dhoni will be the face of ACKO in future campaigns, promoting accessible and affordable digital insurance.

Why ACKO?

Dhoni chose ACKO due to its digital-first model and ease of use, aligning with his belief in innovation and simplicity.

Boost to ACKO`s Brand Value

His partnership is expected to boost ACKO’s brand trust, especially among young Indians and first-time policyholders.

Part of Business Portfolio

The move adds to Dhoni’s growing business ventures in tech, sports, and consumer brands, beyond his cricket legacy.

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Consumer-Centric Focus

Both ACKO and Dhoni aim to make insurance more approachable and hassle-free for the everyday user.

Future Campaigns Incoming

Fans can expect Dhoni-led ACKO campaigns soon, showcasing his vision of financial safety through smarter tech.

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