Beyond Zee: 10 Notable Logo Changes in the OTT Landscape

10 Streaming Platform Rebranding Radiocity By Radiocity Team Published May 19, 2025 [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Netflix While the core "N" logo has remained, Netflix has evolved its branding over the years, including subtle changes to the font and the introduction [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Amazon Prime Video The logo has seen some refinement over time, moving towards the current smile/arrow icon that is consistent with Amazon`s overall branding. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

JioHotstar Disney+ Hotstar went through a rebranding when Disney+ launched in India. Most recently, it has further rebranded to JioHotstar following a merger. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Hulu Hulu has had several logo iterations since its inception, reflecting changes in its service and brand identity. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

HBO Max (now Max) The platform underwent a significant rebranding, merging HBO Max and Discovery+ into a single service called "Max," accompanied by a new logo. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Showtime (now part of Paramount+) While still existing as a content offering within Paramount+, the standalone Showtime app and branding have been integrated [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Starz Starz has updated its logo and on-screen branding over the years to maintain a contemporary look. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

Voot (now JioCinema) While not just a logo change, Voot has been integrated into JioCinema, representing a significant brand evolution in the Indian OTT space. [{ "selector": ".custom-gradient", "duration": "500ms", "fill": "forwards", "keyframes": [ { "offset": 0, "transform": "translateY(100px)" }, { "offset": 1, "transform": "translateY(0)" } ] }]

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