Ayushmann Joins Mangrove Mission
Ayushmann Joins Mangrove Mission
Actor Ayushmann Khurrana leads a new campaign to restore India’s coastal mangroves with Signature Water.
Signature Launches Regeneration Pledge
On World Mangrove Day, Signature unveils “The Mangroves Regeneration Pledge,” urging public support.
Powerful Film Highlights the Crisis
Narrated by Ayushmann, the film captures India’s coastal threats and celebrates eco-warriors rebuilding them.
Odisha at the Heart of the Effort
The project restores 62 acres of mangroves across five villages with 30,000+ saplings planted.
In Partnership With IGSSS
Diageo India partners with Indo-Global Social Service Society to execute long-term coastal conservation.
Ayushmann: ‘It’s More Than Awareness’
He calls mangroves “quiet warriors” and urges the public to join by signing the pledge.
Signature Pushes Sustainable Living
This follows their eco efforts like the Ziro Festival tie-up, showing brand commitment to climate action.
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