The Naykaa Journey

The Cherry Blossom Polish Story

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

BIG FUN CHEWING GUM PART 2 THE FALL

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

BIG FUN CHEWING GUM PART 1 THE RISE

"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

THE RED BULL EMPTY CANS STRATEGY

We all have loved their superheroes, be it Iron Man, Hulk, Captain America, or even the Deadpool. But the Brand Tale of Marvel is nothing short of a superhero story itself! Hear this amazing journey of Marvel with RJ Atiq.

We all have loved their superheroes, be it Iron Man, Hulk, Captain America, or even the Deadpool. But the Brand Tale of Marvel is nothing short of a superhero story itself! Hear this amazing journey of Marvel with RJ Atiq.

THE MARVEL STORY

Who would have thought a college kid and a school dropout (selling old mobile phones) will one day be the owner of a multimillion dollar stock trading app! In this episode of Brand Tales, we take you to the journey of Zerodha.

Who would have thought a college kid and a school dropout (selling old mobile phones) will one day be the owner of a multimillion dollar stock trading app! In this episode of Brand Tales, we take you to the journey of Zerodha.

THE ZERODHA JOURNEY

Lenskart has captured over 70% of the eyewear industry of India. The journey of Peeyush Bansal, the founder of Lenskart has been a journey of crazy rides, from leaving a thriving career at Microsoft to understanding the core of Indian Consumer behaviour. Delve into this amazing episode of Lenskart.

Lenskart has captured over 70% of the eyewear industry of India. The journey of Peeyush Bansal, the founder of Lenskart has been a journey of crazy rides, from leaving a thriving career at Microsoft to understanding the core of Indian Consumer behaviour. Delve into this amazing episode of Lenskart.

THE LENSKART STORY

The Part 2 of the Bata Story takes you to 90s, the dark time for Bata where it bled the most due to the onset of Indian Economy's Liberalization; and how the company fought back to its glory. Here is the journey of a Brand that is, surprisingly, not an Indian Brand! 

The Part 2 of the Bata Story takes you to 90s, the dark time for Bata where it bled the most due to the onset of Indian Economy's Liberalization; and how the company fought back to its glory. Here is the journey of a Brand that is, surprisingly, not an Indian Brand!&nbsp;

The BATA Story Part 2 The Fall and The Rise

Bata has been a synonym of affordable yet premium shoes for us Indians. But what if I tell you - Bata is NOT an Indian Brand! I, Atiq, take you on this really interesting journey of Bata, where the first part talks about The Rise of Bata.

Bata has been a synonym of affordable yet premium shoes for us Indians. But what if I tell you - Bata is NOT an Indian Brand! I, Atiq, take you on this really interesting journey of Bata, where the first part talks about The Rise of Bata.

The BATA Story Part 1 The Rise

What is the story behind the iconic Royal Enfield? Brand Tales with Atiq takes you on this epic ride that is as exciting as the brand itself.

What is the story behind the iconic Royal Enfield? Brand Tales with Atiq takes you on this epic ride that is as exciting as the brand itself.

ROYAL ENFIELD

In this episode of Brand Tales, RJ Atiq takes you on the journey of a brand that faced the biggest obstacle of modern history - the Pandemic 2019; but is now under uncertanities. This brand tale is about PayTM

In this episode of Brand Tales, RJ Atiq takes you on the journey of a brand that faced the biggest obstacle of modern history - the Pandemic 2019; but is now under uncertanities. This brand tale is about PayTM

PAYTM

In this episode of Brand Tales, RJ Atiq takes you behind the story of the 2nd youngest millionaire of India, and how Oyo came to life.

In this episode of Brand Tales, RJ Atiq takes you behind the story of the 2nd youngest millionaire of India, and how Oyo came to life.

In this episode of Brand Tales, RJ Atiq takes you to the story behind one of the biggest electronics brand - Samsung, and its journey from a small grocery store to a major electronics brand.

In this episode of Brand Tales, RJ Atiq takes you to the story behind one of the biggest electronics brand - Samsung, and its journey from a small grocery store to a major electronics brand.

SAMSUNG

In this episode of Brand Tales, we take you to the origins of the rivalry between two iconic shoe brands - Adidas and Puma, and brings out how the rivalry spans beyond just the 2 companies.

In this episode of Brand Tales, we take you to the origins of the rivalry between two iconic shoe brands - Adidas and Puma, and brings out how the rivalry spans beyond just the 2 companies.

Adidas vs Puma

In this episode of Brand Tales, we bring forth the iconic Waah Taaj campaign of Brook Bond Taj Mahal Tea, and how the legendary late Ustaad Zaakir Hussain brought the perfect balance of class and mass, to bring a campaign we will remember for life.

In this episode of Brand Tales, we bring forth the iconic Waah Taaj campaign of Brook Bond Taj Mahal Tea, and how the legendary late Ustaad Zaakir Hussain brought the perfect balance of class and mass, to bring a campaign we will remember for life.

Waah Taaj

In this episode of Brand Tales, we take you to the journey of the iconic MDH Masaale, with an insight on what really worked for this brand that created an iconic jingle that has stood the test of times, and dwell into the journey of the man who created this brand out of nothing.

In this episode of Brand Tales, we take you to the journey of the iconic MDH Masaale, with an insight on what really worked for this brand that created an iconic jingle that has stood the test of times, and dwell into the journey of the man who created this brand out of nothing.

MDH MASAALE

In this episode of Brand Tales, we look back at the brand that made Coffee cool for Indians. The brand that brought the concept of Cyber Cafes. The Brand that epitomises the coffee culture. The brand that saw a rise, a fall, and rose from pheonix. In this first part, we take you to the rise of Cafe Coffee Day to becoming a major force, before it plummeted to a fall that took away a life of not just the owner, but the brand itself. Catch this exciting journey of the part 1 of CCD.

In this episode of Brand Tales, we look back at the brand that made Coffee cool for Indians. The brand that brought the concept of Cyber Cafes. The Brand that epitomises the coffee culture. The brand that saw a rise, a fall, and rose from pheonix. In this first part, we take you to the rise of Cafe Coffee Day to becoming a major force, before it plummeted to a fall that took away a life of not just the owner, but the brand itself. Catch this exciting journey of the part 1 of CCD.

CAFE COFFEE DAY - THE FALL

In this episode of Brand Tales, we take the listeners to the journey of the fastest growing wearable brand of India - Boat and how it changed the dynamics of Audio industry.

In this episode of Brand Tales, we take the listeners to the journey of the fastest growing wearable brand of India - Boat and how it changed the dynamics of Audio industry.

Boat

In this episode of Brand Tales, we take you on the journey of the brand that represents our childhood: Rasna, where we discover why Rasna became such a loveable brand.

In this episode of Brand Tales, we take you on the journey of the brand that represents our childhood: Rasna, where we discover why Rasna became such a loveable brand.

Rasna

In this episode of Brand Tales, I take you to the journey of the naming a Toyota car that eventually became the biggest name in luxury cars in the world – Lexus.

In this episode of Brand Tales, I take you to the journey of the naming a Toyota car that eventually became the biggest name in luxury cars in the world – Lexus.

Lexus

In this episode of Brand Tales, I take you to the journey of the making of India’s most loved T Shirt Brand – Tantra.

In this episode of Brand Tales, I take you to the journey of the making of India’s most loved T Shirt Brand – Tantra.

Tantra

We bring to you this highly inspirational Brand Tale of one of the biggest cargo brands of the world – FedEx.