Updated on: 09 November, 2024 02:23 PM IST |Amruta Karulkar
BTS, the globally celebrated South Korean boy band, has redefined the possibilities for K-pop and Korean music on the world stage. Formed by Big Hit Entertainment (now HYBE) in 2013, BTS started with modest beginnings, yet their rise to international fame has been nothing short of groundbreaking. With record-breaking albums, sold-out stadium tours, and an inspiring message of self-love and resilience, BTS has not only captured the hearts of millions but has also opened doors for Korean music worldwide. Their impact goes beyond chart-topping hits; BTS has set new standards in the global music industry, reshaping how audiences perceive and engage with Korean music. Here are five pivotal ways BTS has paved the way for the Korean music industry on the global level.
1. Breaking Records on Global Music Charts
BTS made history by becoming the first K-pop group to top the Billboard 200 chart with their album Love Yourself: Tear in 2018. Since then, they’ve achieved multiple Billboard No. 1s, showing that Korean music can compete with the world’s top artists. Their record-breaking success on global charts helped establish a path for other Korean acts to gain international recognition and find their place in Western-dominated rankings.
2. Pioneering Social Media Influence and Fan Engagement
BTS has mastered the use of social media to build a massive global fanbase, the ARMY, by personally connecting with fans across the world. Their approach to fan engagement has set a new industry standard, proving the power of online communities to promote music. This direct interaction made them cultural icons and showed that other Korean artists could reach global audiences through similar digital engagement.
3. Headlining Major U.S. Music Awards and Collaborations
BTS was the first K-pop group to perform at prominent U.S. music award shows, like the Billboard Music Awards and the Grammy Awards. They also collaborated with renowned artists such as Halsey, Coldplay, and Ed Sheeran, expanding K-pop’s appeal through genre-crossing music. Their presence at these mainstream events marked a significant milestone for Korean artists, opening doors for future collaborations and award-show appearances for others in the industry.
4. Setting Records with Stadium Tours and Global Concerts
BTS became the first Korean group to sell out stadiums worldwide, including Wembley Stadium in London and the Rose Bowl in Los Angeles. Their unprecedented success in international venues demonstrated the universal appeal of Korean music, encouraging more Korean artists to pursue global tours. Their world tours illustrated that Korean artists could command a strong international fanbase capable of filling some of the world’s largest concert halls.
