Why Did Farah Khan, Cook Dilip Force Shah Rukh Khan To Chop Onions?
Updated on: 23 May, 2025 12:27 PM IST |Shweta Shah
When Farah Khan forced SRK to chop onions, made Kiara Advani play dumb charades
Myntra End of Reason Sale is almost here, and guess who collaborated to promote the same? Shah Rukh Khan and mom-to-be Kiara Advani were seen for the first time sharing the screen as Farah Khan directed them to do odd jobs. This ad has a special tadka of cook Dilip.
The popular e-commerce platform brought together the star power of SRK, Kiara, Farah, and her social media sensation cook Dilip. While it sounds like an exciting one, the ad is more of a behind-the-scenes look at what could`ve been a promotional activity but ends up in chopping onions and playing charades.
Director of the ad, Farah Khan, decides to cancel the shoot after seeing phenomenal offers and says, "Aisa offer, iski ad banane ki kya zarurat hai?" The next thing we know, a confused SRK is chopping onions, and Kiara is playing dumb charades only because they`re under the brand`s contract.
At a point, both superstars end up promoting cook Dilip`s cousin, Sunder`s father`s saree store, giving the ad campaign a quirky twist. Have a look.
Since there is no ad, the Main Hoona Na director reluctantly choreographs an employee`s sister`s sangeet, which Shah Rukh and Kiara end up enjoying. Farah, who is still under the brand`s contract, has to make herself just as useful.
Speaking of the Myntra EORS campaign, Adarsh Atal, Chief Creative Officer at Tilt Brand Solutions, said, “We had Shah Rukh Khan, Kiara Advani, and Farah Khan as brand ambassadors, but we thought we may as well use them for other bizarre things since the sale doesn’t really require an ad.”
The Jawan actor has been a regular face of the Myntra campaigns. This is the 18th edition of their most-awaited sale. Commenting on the ad, he said, "It’s always exciting to be part of a concept that breaks convention. Myntra’s confidence in its proposition, that the event sells itself, is both bold and engaging.”
Mommy-to-be Kiara, who has also had a longstanding relationship with the marketplace, added, “The idea of skipping the usual ad format for something more playful and self-aware, like doing random chores on set, was refreshing.”
Farah Khan also said, “It (the ad) certainly allowed for some unconventional directing choices. Who knew SRK was such a good onion chopper or that he and Kiara were game for dumb charades on set! It was amazing to have Dilip on set too.”
This ad also marks the trio`s first ever collaboration. The director`s cook, Dilip, has gained considerable popularity through Farah`s YouTube videos.
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