Since 2009, Salman Khan has been setting the cash registers ringing at the box-office with his films during the festival of Eid. Barring Eid 2013, Shah Rukh Khan's 'Chennai Express' released then, Salman Khan has become synonymous with the festival making one wonder what could be the possible connection between the two.Let's take a look at his films that release during Eid. 'Wanted' 2009, 'Dabangg' 2010, 'Bodyguard' 2011, 'Ek Tha Tiger' 2012, 'Kick' 2014, 'Bajrangi Bhaijaan' 2015 and now the recent 'Sultan' 2016 have proven the box office prowess of the beloved Bhaijaan that he can pull in the crowds irrespective of whether his films carry content or not.The pessimist would believe that it might be a figment of superstition but seven back-to-back successes make one wonder what the catch is.Honestly, it is simple. Salman makes movies that are meant to make people happy. They may not appeal to the critics or to the masses who appreciate content-driven cinema. They unite people in strange ways that no other superstar can. Try walking in to a single screen theatre during his Eid release and you will know how pulsating can the audiences get right from the first scene when Khan steps in.When families flock in during an Eid holiday they know that they will be given their monies' due. This is the hysteria that keeps Salman banking upon the festival, time and again.Like they say, love him or hate him but you cannot ignore him.