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Rapper DIVINE signed up by Mass Appeal co-founded by Nas
Updated on: 21 August, 2019 12:00 PM IST |
Mumbai-based rapper DIVINE, whose life partially inspired the Bollywood hit "Gully Boy" earlier this year, has been signed up by Mass Appeal Records, the label co-founded by American rap superstar Nas.
Divine is currently working on his debut album, "Kohinoor", which is set to be released later this year.
Nas&39; Mass Appeal, an urban culture-focused entertainment company, along with Universal Music Group, on Tuesday announced the launch of Mass Appeal India -- a new label dedicated to amplifying India&39;s burgeoning hip-hop culture on a global scale. Signing up DIVINE is part of Mass Appeal&39;s initiative to foray this country.
"It&39;s an honour to be associated with a legend like Nas. I grew up listening to his music. For him to recognise not just me, but the whole Indian hip-hop scene is a big win for hip-hop, and for hip-hop in India," DIVINE said.
"He is looking forward to working not just with me, but a lot of the young talent in India. I will be working with Mass Appeal India not just in a personal capacity, but also in my capacity as founder of Gully Gang Entertainment to help Mass Appeal India build a thriving ecosystem for urban music and culture in the sub-continent. So, let&39;s bring our A-Game because the world is watching," DIVINE added.
Nas was first introduced to DIVINE&39;s music through the brilliant film Gully Boy. "I&39;m proud to announce the launch of Mass Appeal India with DIVINE as the first artist on our roster. Hip-hop is the world&39;s most influential culture - it&39;s only right to share what we do at Mass Appeal on a global level," he added.
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