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Nupur Sanon`s Fashion Brand Nobo Under Fire for Ridiculous Pricing
Updated on: 16 June, 2025 06:07 PM IST |Amruta Karulkar
Nupur Sanon
Nupur Sanon, actress Kriti Sanon’s sister, is currently facing significant backlash online over her fashion brand, Label Nobo. Launched in June last year, the brand is being trolled on Reddit for its "ridiculous" pricing of "basic" clothes, sparking a heated debate among social media users.
Reddit users have been vocal in their criticism, pointing out the lack of premium quality and originality in Nobo`s collection. Many claim that similar or even better designs are "abundantly" available at much lower prices in local markets like Jaipur, Jodhpur, Rajouri, and Chandni Chowk. Comments like, "I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME," and "Who is going to buy at these prices even for her sister’s name?" highlight the widespread disbelief and anger. Some users have even gone as far as to accuse the brand of "scamming people."
Also Read: Is Kriti Sanon Joining Don 3 After Kiara`s Exit? Here`s What The Actress Said
Nupur Sanon, known for her music video debut in ‘Filhall’ alongside Akshay Kumar and her acting roles in ‘Pop Kaun?’ and ‘Tiger Nageswara Rao,’ ventured into the fashion industry with Nobo. However, this recent trolling incident puts her entrepreneurial endeavour in a challenging light as the internet demands justification for the brand`s pricing strategy.
The Pricing Controversy
Label Nobo`s pricing has become the main point of contention. The cheapest dress on the website is priced around Rs 7000, while the most expensive kurta set costs a staggering Rs 26,500. Other high-priced items include a Banarasi lehenga worth Rs 21,000 and a skirt and crop top set for Rs 20,000. In contrast, the least expensive item, a pair of shorts, is priced at Rs 2,400. This stark contrast between design simplicity and exorbitant cost has left many consumers perplexed and frustrated.Reddit users have been vocal in their criticism, pointing out the lack of premium quality and originality in Nobo`s collection. Many claim that similar or even better designs are "abundantly" available at much lower prices in local markets like Jaipur, Jodhpur, Rajouri, and Chandni Chowk. Comments like, "I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME," and "Who is going to buy at these prices even for her sister’s name?" highlight the widespread disbelief and anger. Some users have even gone as far as to accuse the brand of "scamming people."
Also Read: Is Kriti Sanon Joining Don 3 After Kiara`s Exit? Here`s What The Actress Said
About Nobo and Nupur Sanon
Nobo, which stands for ‘No Boundaries,’ was founded by Nupur Sanon and her mother, Geeta Sanon, in June 2024. The brand claims to use "premium high-quality fabrics" and aims to be a one-stop shop for both traditional and western wear. While the brand has been endorsed by celebrities like Kriti Sanon, Uorfi Javed, and Sanjana Sanghi, this celebrity backing hasn`t shielded it from public scrutiny regarding its value proposition.Nupur Sanon, known for her music video debut in ‘Filhall’ alongside Akshay Kumar and her acting roles in ‘Pop Kaun?’ and ‘Tiger Nageswara Rao,’ ventured into the fashion industry with Nobo. However, this recent trolling incident puts her entrepreneurial endeavour in a challenging light as the internet demands justification for the brand`s pricing strategy.
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