LATEST IN NEWS
Jin`s Don`t Say You Love Me MV Echoes the Sorrow of Two Lovers Who Can`t Let Go
Updated on: 16 May, 2025 11:11 AM IST |Amruta Karulkar
Jin`s Don`t Say You Love Me
BTS’ Jin is officially back, and the world is taking notice! Following the buzz around his second mini-album "Echo," BIGHIT MUSIC unveiled the cinematic music video for the lead track, "Don`t Say You Love Me", on May 16, 2025. The anticipation was palpable, especially after a teaser hinted at the poignant story, and it’s safe to say the final product exceeded every expectation.
What follows is a poignant depiction of Jin`s solitary daily life, interwoven with flashbacks of joyful moments shared with his past lover. This juxtaposition calmly illuminating the loss of the relationship. The narrative takes a hopeful turn when the two reunite, as if by fate, in an exhibition hall. In a decisive moment, Jin runs with Shin Se-kyung`s hand as if he has decided something, leading to a montage of shared happiness and lingering scars, showcasing the waves of heart toward each other.
Also Read: HYBE Confirms BTS’ 2026 Comeback as Members Complete 60 Percent Military Service
The story then circles back to its beginning. This time, however, Jin does not drop her head while looking at his leaving lover and starts running toward her, overwhelming viewers. The video concludes with them sitting together in the car. While an awkward atmosphere persists, their choice to not let go still leaves a deep, lingering impression until the end.
Filmed against the beautiful backdrop of Singapore, including iconic locations like the National Gallery, Gardens by the Bay, and Anderson Bridge, the music video`s solid story and delicate emotional performances heighten the immersion. Jin, activating his iconic ‘boyfriend mode’, delivers a heartfelt performance, expressing his complex inner emotions. His on-screen chemistry with Shin Se-kyung further deepens the narrative.
The song itself, "Don`t Say You Love Me", is a pop genre song with a light sound and an understated song composition that gives off a lonely atmosphere. It eloquently deals with double feelings of love, but the melody is as comfortable as easy listening, adding to the resonance of the song. The music video’s muted colour palette perfectly symbolises the haunting nature of faded, painful memories.
Also Read: Jin from BTS Announces RUN SEOKJIN First Solo World Tour
Fans can look forward to more from Jin. He is set to communicate with them at 5 p.m. KST today on Weverse with "Jin `Echo` Comeback Live: PLAY TIME". Furthermore, Jin is scheduled to perform "Don`t Say You Love Me" on The Tonight Show Starring Jimmy Fallon on May 21 and will embark on his first-ever solo tour, "Run Seokjin EP Tour", starting June 28. Adding to the excitement, Jin is also expected to meet Mission Impossible star Tom Cruise next Tuesday on his online variety show, "Run Jin".
A Cinematic Tale of Fading Love
The music video for "Don`t Say You Love Me" masterfully captures the excruciating pain of two lovers unable to let go, even at the end of their relationship. It opens with the estranged gaze of a lover at the crossroads of separation. Acclaimed actress Shin Se-kyung, known for her roles in dramas like Rookie Historian Goo Hae Ryung and Run On, plays Jin`s counterpart. She departs in a car, leaving Jin to calmly observe.What follows is a poignant depiction of Jin`s solitary daily life, interwoven with flashbacks of joyful moments shared with his past lover. This juxtaposition calmly illuminating the loss of the relationship. The narrative takes a hopeful turn when the two reunite, as if by fate, in an exhibition hall. In a decisive moment, Jin runs with Shin Se-kyung`s hand as if he has decided something, leading to a montage of shared happiness and lingering scars, showcasing the waves of heart toward each other.
Also Read: HYBE Confirms BTS’ 2026 Comeback as Members Complete 60 Percent Military Service
The story then circles back to its beginning. This time, however, Jin does not drop her head while looking at his leaving lover and starts running toward her, overwhelming viewers. The video concludes with them sitting together in the car. While an awkward atmosphere persists, their choice to not let go still leaves a deep, lingering impression until the end.
Filmed against the beautiful backdrop of Singapore, including iconic locations like the National Gallery, Gardens by the Bay, and Anderson Bridge, the music video`s solid story and delicate emotional performances heighten the immersion. Jin, activating his iconic ‘boyfriend mode’, delivers a heartfelt performance, expressing his complex inner emotions. His on-screen chemistry with Shin Se-kyung further deepens the narrative.
The song itself, "Don`t Say You Love Me", is a pop genre song with a light sound and an understated song composition that gives off a lonely atmosphere. It eloquently deals with double feelings of love, but the melody is as comfortable as easy listening, adding to the resonance of the song. The music video’s muted colour palette perfectly symbolises the haunting nature of faded, painful memories.
Also Read: Jin from BTS Announces RUN SEOKJIN First Solo World Tour
Echo and What Lies Ahead for Jin
"Don`t Say You Love Me" is the title track from "Echo", Jin’s second solo album, which officially dropped on May 16, 2025. This release follows his debut solo album "Happy", which was released in August 2024. "Echo" features seven tracks, including a collaboration with Yena titled "Loser".Fans can look forward to more from Jin. He is set to communicate with them at 5 p.m. KST today on Weverse with "Jin `Echo` Comeback Live: PLAY TIME". Furthermore, Jin is scheduled to perform "Don`t Say You Love Me" on The Tonight Show Starring Jimmy Fallon on May 21 and will embark on his first-ever solo tour, "Run Seokjin EP Tour", starting June 28. Adding to the excitement, Jin is also expected to meet Mission Impossible star Tom Cruise next Tuesday on his online variety show, "Run Jin".
ADVERTISEMENT
What's your top superfood for energy?
ADVERTISEMENT
