Daler Mehndi is one of the early Indians who decided to invest in the Metaverse. The land will hold live concerts by various singers, sell merch as NFTs. From movie promotions to prouducing newer content and buying-selling of digital assests, Metaverse is too big of an opportunity to ignore.

Daler took it to his socials to announce the news. He bought the the land through the Indian metaverse platform 'PartyNite'. It is an exciting digital parallel universe where one can hangout with friendsas customizable avatars and explore new worlds by interacting with new people.

'When I was approached to perform at the PartyNite Metaverse inauguration event, I went with an open mind. But when I saw the larger-than-life spectacle, and my fans dance with me, I realised that this is not the future, but the present. [This is the means] to reach out to the game-savvy young audience. [I wanted to] own my land so that I could provide meaningful content, host events, and sell merchandise. It is a very different experience from live shows. Where else can one fit in millions of audience members with whom we can interact and groove?' Daler tries to introduce his musician to wider audience, through the 'Balle Balle Land'

Other celebrities like Ariana Grande, Travis Scott and Justin beiber have also purchased virtual real estate in the metaverse.