Vir Das Joins The Entrepreneur League, Asks Everyone To Faaaak It
- Team Radio City
One of India's finest comedians Vir Das joins the entrepreneur league. He launched a beer company called 'faaaak it'.
He took it to his social media to announce the news. He wrote,'NO Joke! WE MADE A BEER called FAAAAKIT! I'd had it with the ultra macho, hipster bro, snobbish culture of beer. You drink beer to relax and be happy...why can't beers be...happy and for everyone? Some days you just wanna say #FAAAAKIT! And get happy. We went ahead and found that taste!
Vir's craft beer is one of the most prominent craft breweries - the Great State Aleworks. Vir and his team spent over a year in their pursuit of the perfect flavour. The actor believes that the confluence of comedy and chilled beer is the best way to have a good time making it the best combo for his first step into the world of business.
The beer will be available across Pune, Mumbai, Bengalauru and Hyderabad. Vir Das said 'Our motto was to spread happiness. And, after a maybe stressful day, you might want to literally say Faaaak It and have a can of beer to unwind yourself. Also, we wanted the beer to be for everyone, far often brands tend to alienate beer drinkers like the younger demographics or even women, and we wanted this to be for everyone. The team at Great State Aleworks and I spent a good deal of time to find a flavour profile that can be enjoyed by all.'